Ever feel like google is pacman and all other companies are just dots waiting to be devoured?
Google has acquired another medium for its advertising engine by purchasing FeedBurner, a company that distributes syndicated content for blogs and other media Web sites, the companies said Friday.
Terms of the deal were not disclosed, although the figure of $100 million had been reported by TechCrunch, which broke the story last week.
“This is an area where we saw a lot of opportunity and that was growing quickly,” Susan Wojcicki, vice president of product management at Google, said in a conference call with reporters.
Google is the titan of paid search advertising and has a large network of Web sites that host ads Google sells through its AdWords online marketing system. The company has been expanding aggressively into enabling offline forms of advertising, such as in print and on radio and television. Now it can put ads in the more than 430,000 RSS (Really Simple Syndication) feeds that FeedBurner has and it can expand its AdSense Web site publisher network with the FeedBurner publishers, Wojcicki said.