Computer Tech Barbie – Pink Meets Tech

Mashable has a great article on women/Barbie and tech. Mattel has introduced Computer Tech Barbie and some are upset that she has her usual pink accessories, but for women and girls who like pink or pretty does fashion preference automatically rule out career choice?

This false dichotomy — that you have to choose between being feminine and “looking the part” of a mathematician or scientist — might be part of what turns girls off from math and science in the first place.

Or maybe girls don’t aim for careers in math and science because they don’t see role models. Even Ada Lovelace had role models. Her mom, the “Princess of Parallelograms,” loved math and gave Lovelace a very intensive math education. And Lovelace was also mentored by legendary female science writer and polymath Mary Somerville.

Or maybe girls are afraid of being the only woman in their technology courses or workplaces. If that’s the case, their concerns are certainly warranted. Not only are fewer women entering the information technology field, but more women are leaving the field mid-career.

A recent Harvard Business Review report, The Athena Factor, notes that “52% of highly qualified females working for SET [science, engineering, and technology] companies quit their jobs, driven out by hostile work environments and extreme job pressures.” These women report that they lack mentors and feel intense isolation in the workplace.

The article also points to a great female role model Ada Lovelace;

In 1842 Charles Babbage was invited to give a seminar at the University of Turin about his analytical engine. Luigi Menabrea, a young Italian engineer, and future prime minister of Italy, wrote up Babbage’s lecture in French, and this transcript was subsequently published in the Bibliothèque Universelle de Genève in October 1842.

Babbage asked Ada Lovelace to translate Menabrea’s paper into English, subsequently requesting that she augment the notes she had added to the translation. Ada spent most of a year doing this. These notes, which are more extensive than Menabrea’s paper, were then published in The Ladies Diary and Taylor’s Scientific Memoirs under the initialism “A.A.L.”.

In 1953, over one hundred years after her death, Lovelace’s notes on Babbage’s Analytical Engine were republished. The engine has now been recognized as an early model for a computer and Lovelace’s notes as a description of a computer and software.[26]

Her notes were labeled alphabetically from A to G. Note G is the longest of the seven. In note G, Ada describes an algorithm for the analytical engine to compute Bernoulli numbers. It is generally considered the first algorithm ever specifically tailored for implementation on a computer, and for this reason she is considered by many to be the first computer programmer.

The computer language Ada, created on behalf of the United States Department of Defense, was named after Lovelace. The reference manual for the language was approved on 10 December 1980, and the Department of Defense Military Standard for the language, “MIL-STD-1815”, was given the number of the year of her birth. In addition Lovelace’s image can be seen on the Microsoft product authenticity hologram stickers.[citation needed] Since 1998, the British Computer Society has awarded a medal in her name[27] and in 2008 initiated an annual competition for women students of computer science.[28]